Monday, March 1, 2021
Information Submitted to the Social Media Webpages
Children’s Online Privacy Protection Act
Utz complies with the Children’s Online Privacy Protection Act of 1998 (“COPPA”) and its related amendments. COPPA requires that website operators never knowingly request Personally Identifiable Information from anyone under the age of 13 without requesting verifiable parental consent. In accordance with COPPA, we do not knowingly collect any Personally Identifiable Information from children under the age of 13. Moreover, Utz does not tailor its Site to children. We recommend that no one under the age of 18 submit Personally Identifiable Information to Utz via this Site or otherwise. In the event that we determine that a user of this Site is under the age of 13, we will not maintain or use his or her Personally Identifiable Information.
How We Collect and Use Personally Identifiable Information
You are welcome to visit the Site while remaining anonymous and not revealing or otherwise providing to Utz any Personally Identifiable Information. Personally, Identifiable Information is information that enables us to identify you, for example, your e-mail address, first and last name, home phone number, home address, etc. Moreover, subject to the privacy policies of third-party Social Media Providers, you are welcome to visit and view Utz’s publically available Social Media Web pages without providing Utz with your Personally Identifiable Information.
However, Utz may collect and use Personally Identifiable Information (as well as other non-personally identifiable information) in each of the following instances:
In addition, Utz may hire other companies to perform services on its behalf, such as operating certain aspects of the Site, sending you email, providing advertising services, or in connection with carrying out optional contest, special offers and promotions. These other companies may be supplied with or have access to your Personally Identifiable Information for the sole purpose of providing these services to us or on our behalf. These third parties may also collect and use non-personally identifiable information about your visits to the Site in order to send advertisements that may be of interest to you. Utz does not collect Personally Identifiable Information of a user’s online activities over time and across different websites.
What Personally Identifiable Information We Collect
Categories of Personally Identifiable Information that Utz may collect in each of the foregoing instances include the following:
How We Collect and Use Non-Personally Identifiable Information
We also collect certain anonymous information that cannot be associated with you personally, such as the domains from which you visit us, the number of visitors to our Site, browsing patterns and areas of interest. We analyze this data to help us improve our Site, products and better serve our customers. Utz may sell, lend, share or disclose this non-personal information with others.
In particular, we may share Non-Personally Identifiable Information with third parties, such as marketing agencies, involved in the creation of advertising, promotions, and marketing communications, and with social media sites. Those third parties may use that Non-Personally Identifiable Information for the purposes of providing measurement services and targeted advertisements.
Cookies, Web Beacons, Clear Gifs, and IP Addresses
Utz may also use a feature of your browser called a “cookie,” which automatically identifies your computer, but not you, to our servers when you visit the Site and allows us to correlate your computer with certain usage patterns which are stored in our log files. Cookies are used to gather general information about the Site, such as usage statistics. Utz may also use session cookies to keep a user logged into the system and aid in the exchange of information between pages without loss of data. Session cookies are deleted once a user completely exits a web browser. Utz can also only read cookies from the Site. Please note that if your browser is set to reject all cookies, the Site may not function properly.
Utz may also use IP address information to count and track aggregate visits to the Site, to assist in identifying problems with our server, and to administer the Site. Utz does not link IP addresses to anything personally identifiable to you.
Do Not Track
If you navigate to Utz’s Site with “Do Not Track,” a privacy preference available via most web browsers, active, Utz will not treat you any differently than if you navigate to Utz’s Site with that option unchecked. Utz will not collect your Personally Identifiable Information except if you provide Utz with such information, as set forth above.
Opt Out of Email Communications
If you choose to receive email communications from Utz and later change your mind, you may remove your Personally Identifiable Information from our email database by unsubscribing at any time. Simply select the link and follow the unsubscribe instructions. Note, however, that Utz may still maintain your Personally Identifiable Information in other databases (such as in connection with a promotion or sweepstakes) unless you contact Utz directly (as provided below) and request that all Personally Identifiable Information be deleted, in which event Utz will take commercially reasonable efforts to delete your Personally Identifiable Information from its databases.
Opt-Out of Online Behavioral Advertising
Online behavioral advertising refers to the collection of Personally Identifiable Information that is collected from and about you online as described above. This information is used and shared to deliver advertising and marketing which may be of interest to you. You may choose to opt-out of this online behavioral advertising. To do so, you can use the opt-out tools available from the Digital Advertising Alliance (DAA Opt-Out Tool) and the Network Advertising Initiative (NAI Opt- Out Tools). Please note that these opt-out tools are device and browser specific, so you should repeat the opt-out from each of the browsers and on each of the devices from which you access our website.
Other Websites and Links
Utz’s Site or Social Media Web pages may contain links to third-party websites. These websites have separate data collection and privacy policies unrelated to Utz’s, and Utz is not responsible for any third party’s policies or activities, your use of these websites, or such third parties’ collection and storage of your Personally Identifiable Information. Please review such third parties’ privacy policies and contact them directly if you have questions about their privacy policies.
Sharing of Content Posted by You
Please note that if you give out personal information online—for example, when posting on one of our Social Media Web pages — that information can be collected and used by third parties and can be used by us without limitation. We cannot guarantee the security of information you post in these forums and have no control over how such third parties may use your information and there should be no expectation of privacy in such content. You disclose such information at your own risk.
Utz’s Site is accessible throughout the world. Utz stores and processes your Personally Identifiable Information in the United States, and its servers may be located outside of the area in which you live and subject to weaker privacy laws and regulations. By accessing or using this Site, Utz’s publically available Social Media Web pages, or otherwise providing Utz with your Personally Identifiable Information, you consent to the transfer of your data outside of your country and to the United States, and to agree to be bound by the laws of the United States and the Commonwealth of Pennsylvania with respect to privacy-related matters.
Sharing of Personally Identifiable Information with Third Parties
We may employ other companies and individuals to perform functions on our behalf. Examples include order fulfillment, package delivery, postal mail and email communications, customer lists management, data analysis, marketing services and assistance which may include content and ads presented on other websites or mobile applications, credit card processing, and customer relationship management. These companies and individuals have access to Personally Identifiable Information needed to perform their functions, but they are not permitted to use such information for other purposes without our permission.
Utz may also disclose your Personally Identifiable Information to other Utz affiliates and subsidiaries, such as Good Health Natural Products, Inc.
Changing Your Personally Identifiable Information
If you would like to review the current details of your Personally Identifiable Information, or if you would like Utz to either change or discontinue use of your Personally Identifiable Information provided to Utz, such as updating an email address, phone number, street address, or otherwise, please contact us using the via the contact information provided below.
Utz has in place commercially reasonable physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. Utz encrypts the Personally Identifiable Information it collects from its users. Despite the foregoing, Utz cannot warrant—and expressly disclaims any and all implied or express warranties—that your Personally Identifiable Information will not be intercepted, accessed via an unauthorized third party, or otherwise taken by a third party. You provide Utz with your Personally Identifiable Information at your own risk.
You must also seek to protect against unauthorized access to any information that you use in connection with this Site, and you should remember to close the browser once you have completed your activities on the Site or if you have decided to step away from your computer. In the event that we determine that there has been a security breach resulting in the unauthorized disclosure of Personally Identifiable Information to a third party, we will notify individuals whose Personally Identifiable Information has been so disclosed as required by law.
California Privacy Rights
The California Consumer Privacy Act of 2018 (the “CCPA”) provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of “Personal Information,” as well as rights to access, delete, and restrict the sale of Personal Information that Utz may collect about our customers or visitors to the Site, effective January 1, 2020. The CCPA defines “Personal Information” as “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” “Personal Information” includes information that Utz describes above as Personally Identifiable Information as well as certain Non-Personally Identifiable Information such as information relating to internet and network activities. If you are a California resident, you have a right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.
Collection and Use of Personal Information
Utz collects various categories of Personal Information when you use the Site, including identifiers, commercial information, internet or other electronic network or device activity information, and geolocation data. A more detailed description of the information Utz collects and the categories of sources from which Utz collects that information is provided above. Also provided above is a statement about how Utz may use your Personal Information, the categories of third parties with whom we share Personal Information, and what information may be shared under different circumstances and for specific business purposes. In addition, Utz generates inferences internally to help us understand how users interact with the Site, to develop and offer products and information, and to improve what we offer to users. Utz will not collect additional categories of personal information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Personal Information does not include de-identified or aggregated consumer information.
Disclosures to Third Parties for a Business Purpose
We limit disclosures of Personal Information for business purposes as described above.
Sale of Personal Information and Right to Opt Out
Right to Know and Right to Request Deletion of Personal Information
As of January 1, 2020, California residents have the right to request that we disclose what Personal Information we collect, use, and sell, as well as the right to request that we delete certain Personal Information that we have collected from you. Once we receive and confirm your verifiable request, we will disclose to you, based on the nature of your request: the categories of Personal Information we have collected about you; the categories of sources for the Personal Information we collected about you; our business or commercial purpose for collecting that information; the categories of third parties with whom we share that information; and/or, at your request, the specific pieces of Personal Information we collected about you.
Note that we may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
If we deny your request, we will provide you with an explanation of our reason(s) for doing so.
You may contact us by email, through the Site, by phone, or by mail as described below to make your request. An agent may submit a request on your behalf, but you must verify that your agent is authorized to do so.
“Shine the Light”
Separate and apart from the CCPA, California’s Shine the Light law gives California residents the right to ask companies what personal information they share with third parties for those third parties' direct marketing purposes. Utz does not disclose your personal information to third parties for the purpose of directly marketing their goods or services to you; however, if you would still like to make such a request or if you have questions, please contact us using the information below.
Online: CONTACT US Form